Merchant Spotlight October 2007

 
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October 2007 Merchant Spotlight


October 2007

RVupgrades

http://www.rvupgradestore.com

Owned By:
Bill Rowell

The success of RVupgrades is the result of what owner Bill Rowell calls his "Harvard Education in How NOT to Run a Company," which he earned while running his first business. "In the late 80s, my business partner and I made every mistake possible," says Bill, "so we were sure we lost more money than what a Harvard education would have cost us." Bill eventually left that company to help a struggling family-owned electronics company, which he quickly turned into a success. In early 2000 Bill decided to combine his business sense with his love of RVing, and the idea for RVupgrades was born. In January of 2002, the company, which sells RV aftermarket accessories, was founded. But Bill only kept his business open for six months. "I decided that if we were going to do this, we were going to do it right," he says. "We spent the next two years doing market research and working on a business plan that defined company goals and a clear direction." Growth has been strong since RVupgrades' re-emergence in 2004, with the company experiencing over 50% growth each year. "We started with just two employees and now have ten. We continue to add a new employee every six months. I may have the top title, but it's the employees of RVupgrades who have made it as successful as it has become," Bill says.

Bill also gives a lot of credit to Network Solutions for his company's success, starting with the first step of domain-name registration. "They, by far, had the easiest system in place to manage the numerous domain names we have purchased for the various companies we own," says Bill. His satisfaction with Network Solutions didn't end there. "In searching for an e-commerce platform, MonsterCommerce stood out from every other solution we researched. We knew the single most important component in our success with RVupgrades would be the e-commerce platform, and Monster has delivered from day one. With its ease of use and many capabilities, we have been able to get new employees up to speed in no time at adding products and making alterations to the site." Bill also utilizes Network Solutions' web design and search engine optimization services to continue his company's success. "In every instance, Network Solutions not only met but exceeded our expectations," he says. "Monster has kept pace with our growth without missing a beat."

 
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